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PEOPLE Rob Sciglimpaglia's 'Dad' Performance In New Chevy Ad Rides To Super Bowl January 20, 2012  (VOXtra) - Chevy's hilarious new "Chevy Happy Grad" ad has won an online popularity poll and will be aired during the Super Bowl on Feb. 5. And as reported earlier on VoiceOverXtra, voice talent / actor / attorney Rob Sciglimpaglia Jr. (pictured) has a key role in that ad, as the deadpan, clear-headed "Dad." Congratulations, Rob! And thanks to all folks who voted for Rob and this win. Here's the ad ... THE CHEVY CONTEST ... In a General Motors press release, Chevy explains the contest and how this winning commercial came about: DETROIT – "Chevy Happy Grad,” an ad submitted by 26-year old
Long Island resident Zach Borst, will be aired during the telecast of
Super Bowl XLVI, beating out submissions by independent filmmakers from
around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.
The ads had more than 32 million total online views between December 22 and January 14.
"We asked filmmakers to depict life’s journey and how Chevrolet
is there along the way,” said General Motors Global Chief Marketing
Officer Joel Ewanick. 'HAD TO LAUGH' "When I saw Zach’s spot, I had to laugh, because
the situation is something many families can relate to – expectation
and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet
elicits.”
Borst’s audience on Super Bowl Sunday is expected to exceed 110
million television viewers. "Chevy Happy Grad” was filmed on location
near his home on Long Island during a weather window that offered Zach,
his cast and crew only four hours to complete the project.
ENTER CAMERO ... "My Dad was a cop and worked real hard to be able to buy his kids
their first cars. They were used, but mine meant the world to me,” Borst
said. "Then I wondered what it would look like if I got a brand new
Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”
Borst, an aspiring filmmaker, has been producing films since his
childhood and founded his own production company, Goat Farm Films, based
in New York.
During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32
countries submitted 400 scripts and 198 films for consideration. "Chevy
Happy Grad” and other ads from the contest can be viewed at Chevrolet’s You Tube channel.
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Congrats, Rob.
That never gets old. Kept thinking 'no good can come from this. Tell the kid!' Ha!
Well-done Rob!
You deserve the success.
All the best, Elizabeth
Great job, Rob - in all seriousness. You all did a fabulous job on this. I had to watch it at least 4 times. I am so happy for you.