Voice Over URLs: 8 Mistakes To Avoid,
And 6 Steps To Choosing Your Web Address
By David Goldberg
Owner, Producer & Coach, Edge Studio
A voice-actor called and said, "Go to www.MarksVoiceToYou-dot-com."
... So I went to: www.MarcsVoiceToYou.com but nothing came up.
... So I tried: www.MarksVoice2U.com but nothing came up.
... So I gave up.
The level of your voice over success can be partly attributed to your website address (URL). Sound strange? Think about it: If a prospective client cannot get to your website, you'll likely lose that client!
Following are 8 common mistakes that, when fixed, will send more casting professionals to your site. And following that are 6 steps to choosing a URL.
8 URL MISTAKES
1. AMBIGUOUS CHARACTERS
Your business card says your website is www.lOvoice.com. The problem is that the first two characters appear to spell "ten," when in actuality they are a lowercase "L" and capital "oh".
2. ALTERNATE SPELLING
Tell someone your website is www.VoiceOverForYou.com, and they may visit www.VoiceOver4U.com.
Or if your website is www.JayDoesVoice.com people will probably visit www.JDoesVoice.com.
Or if you're trying to be clever and have www.KidzTrax.com, people will probably visit "www.KidsTracks.com."
3. BAD MEMORY
You want casting agents to remember your URL. So you get www.VoiceOverForYou.com, but they may remember www.VoiceOversForYou.com (with an "s" in "Overs").
4. CAPITAL / lowercase
Which is easier to read: www.christieinthebooth.com or www.ChristieInTheBooth.com?
If your website ends with .org, studies indicate that people still go to .com. So buy numerous extensions.
Want a prospective client to know you're a professional? Then spend the extra $10 for www.FranksVoice.com rather than www.CableCompany.FreeWebsite.com/FranksVoice.
Likewise, process your email through your website, so it is Frank@FranksVoice.com rather than FranksVoice@gmail.
7. WHAT'S HIDDEN
Is there another way to read your website? For example, www.genitaliavoices.com (GenItaliaVoices). Or www.voicesexchange.com (VoicesExchange).
8. SIMILAR-SOUNDING CHARACTER MISTAKES
You've heard people clarify letters by saying, "That's F as in Frank." Well if your website has unclear letters in it, like www.FMSB.com be prepared to do the same. For example, say, "That's FMSB as in Frank's Microphones Sound Beautiful," otherwise they'll visit www.SNFP.com.
6 STEPS TO CHOOSING
YOUR WEBSITE ADDRESS
STEP 1. Find 10 URLs that are appropriate (as mentioned above) and available (visit a domain seller, such as www.GoDaddy.com, and use their on-line tester).
STEP 2. Show these 10 URLs to 10 people (who will be candid with you). Ask them to quickly read each URL out loud. Cross out any URLs that two or more people mis-read.
STEP 3. Speak the remaining URLs to another 10 people. Ask them to write out each URL on a piece of paper after you say it. Cross out any URLs that two or more people misspell.
STEP 4. Speak all remaining URLs to another 10 people. Ask them which one(s) they remember. THE URLs THAT MOST PEOPLE REMEMBER SHOULD BE YOUR URL.
STEP 5. Tell 10 people your new URL and ask them to tell you every way it could be misspelled, changed, misheard, or remembered incorrectly. THEN PURCHASE ANY OR ALL OF THOSE VARIATIONS.
STEP 6. Lastly, purchase the most common extensions (".com", . "org", and so on) for, at minimum, your real URL and preferably for the variations, as well. Remember: website addresses only cost around $10, so if one more client can find you, the extra expense is well worthwhile.
ABOUT DAVID ...
David Goldberg is a voice-over producer, coach, and the owner of Edge Studio, a major voice-over recording studio and voice-over education company based in New York City, with additional studios in Fairfield, CT and Bethesda, MD. Edge Studio offers a large variety of in-person and telecourse workshops, and frequently casts voice talents who have trained and produced demos there. It has produced or recorded more than 13,000 voice over projects spanning all genres, including for major clients like Disney, VW, Microsoft, National Geographic.
Web: www.edgestudio.comDiscount Offer: www.voiceoverxtra.com/edgestudiodiscount.htm
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